memecasting.com intro
What we help you with - copywriting to drive customer actions
Your fast 1-min introduction
YOU? - You are looking for words. WHY ARE YOU LOOKING FOR WORDS? – Because you need something to happen. Something definite. Concrete. Like extra customer e-mails? More sales? New product introduction? You want help and you know single paragraphs and AI 'generalism' won’t cut it.
US? – We direct words. To create memes. Memes for you. Then cast them out. Broadcast to the world. To make something happen. For you. In a longer format. But short as possible.
You got 3-mins more? Your still concise 3-min intro
Sometimes we imagine our words weaving their way towards a BIC (Big Important Client). So we assess. What do we need?
Market Research? Complete ✔. Huge Client Needs? Detailed ✔. Psycho Profile? Checked ✔. Big-Ego Client? Identified ✔. Careerist Personalities? Résuméd ✔. Avatar DNA? Petridished ✔
Our profiled words then … start … to form a misty, blurred outline, suggesting – ‘that we have juxtaposed the DNA and essential oils of our message into customer focused seedlings, planted, watered, tendered, grown, ripened, harvested and dished up with delicacy and precision’, and errrr....
We're in a hot sweat. Wanna puke. Wobbly legs. Look for exit. Run away. Fast. What were we thinking?
Clientele portfolio status? Pff! Lucrative revenue? Hmph! Peer pressure? Ha! Being suck-ass? Ew!
We don’t go looking for fancy words for clients and we don’t really want fancy clients for our words – using a squeezed (hammered) in, ‘juxtapose’ here, or a ‘synergistic’ there - that's not our style.
We don’t use words like that.
We don’t like words like that.
We don’t want clients who like words like that.
We want clients who don’t use words like that and won’t ask us to like those words they do not use.
We use these instead . . .
Our DEFINING WORDS;
- ASCENDENCE? – The sales or campaign KPI results that our client receives during our work together. Then the upward trend of their reputation. And the growth of their business or success measurements. Finally. And hopefully. Ours too. Continuous improvement is the only way. But built on consistency.
- COMPETENCE? – An important feature of work, very difficult to discern before the fact. The ‘fact’ being the actual doing of something. The difficulty because competence can be faked. Recruiters try to test before the job offer. We know these tests. We’ve tested competent. But the best indicator is usually from customers. So jump to convenience, where we link to some examples of competence. And consequence, a partner of competence.
- CONFIDENCE? – Quietly. The way it should be. And not misplaced, misguided or over (-confident that is, rather than finished). Most emerges from life experience and books – not Google, TikTok and YouTube. We don’t do selfies. Nor grandstanding, industry awards, or chest-puffing. We don’t need to, because we are always quietly confident. And confidence is born from competence.
- CONSEQUENCE? – Our favourite. Give us something instead of nothing. We can work with something. A/B test something. Refine something. Work toward great outcomes. Best outcomes. So that with results, we become your partner of preference. A kind of causation? Could be something eloquent in that.
- CONSISTENCE? – We help you sell, promote, recruit, launch, win. We do so with consistency in our messaging. No click bait here. Or leading people down the wrong path. Nobody ever sold a carrot with confusion. Consistency can trigger a resurgence.
- CONVENIENCE? – For all our customers. We take as much effort out of the equation as possible, but, never by making assumptions. Ever had that? The most convenient service imaginable for something you didn’t really want? We don’t do that. Convenience with consequence. See our examples page.
- DIFFERENCE? – Our point of. We’ve sold. We’ve influenced. Consulted. Designed. Engineered. Managed. And been at the coal face. Need we say more? All part of experience.
- ELOQUENCE? – Mmmm. A fortunate unintended consequence if it happens. A nice to have. But never pursued with clients money. Beauty is in the eye of the beholder. Action is in the muscles of the doer. We don’t build the Roll’s or Ferarri, but the roads they need to travel on. The vehicle is transient, the road permanent – ie. know anyone travelling IN a Roman Chariot? No? What about ON a Roman Road? Thought so.
- EXISTENCE? – To become your clone. Provide you with words, in your style, your voice, your culture, to motivate your prospects and clients to take ACTION. That’s it. Action is all there is. We exist for that, but in doing so transcend to higher states of being. The consequence of focused, deep work.
- EXPERIENCE? – Lots. Varied. Multi-disciplinary. Multi-skilled. Cross-platform. Cross-industry. Cross-Competency. Hot-Cross-Bun, our favourite. Not being deep-diving specialists means our reach in the world can be further and wider. Each project richer and more relatable. Which quietly adds to our confidence and yours in us.
- INTELLIGENCE? – Fair to Middling. A consistent monitored office staff average IQ of 165 with variation of +0 IQ’s and -99 IQ’s to a confidence interval 95% certainty. Otherwise educated to standards of High School, College, Polytechnic, Sharmanism, Lewis Carroll and University of Life – Public House Campus. Enough to know we might be a bit different.
- PATIENCE? – Something we have in buckets. Bucket loads of it. Drums and barrels of the stuff. Which is just as well, as we are often lending a few buckets to our clients. The instantaneous world we live in is sometimes not that instantaneous. How weird. But sometimes what works is just plain hard work. Also required to spot and identify a resurgence.
- PREFERENCE? – We hope to be yours. And you be ours. Relationships are not just nice. Much more than a good feeling. They are the oil between the gears. The grease inside the joint. And when the mechanics run smooth, great things can be achieved. We are privileged to be included on a few different preferred supplier lists, demonstrating our experience and differentiators.
- RESURGENCE? - There’s lots of it out there, some in 2020’s flavour. A little less with 2010’s signature. Much less 2000’s. Hardly any 1980’s or before. But that could all be changing. A good message – story with emotion, hooks, consistency and anchoring, showing a connection to a solved problem – may be coming back to a cinema near you. A form of existence but but socially driven.
- RESIDENCE? – UK, just north of London. Experienced working in EU, plus all English speaking Continents.
- TRANSENDENCE? – Our minds in our work. Nothing like working with our perfect clients on their perfect projects. The only way to fill up your buckets of patience is with appreciation and purpose.
- TRANSIENCE? – Might be our pride – we take pride in our work - we’re human. But we admire our work, on average, for 7 mins 37 seconds with a standard deviation 5 min and 6 seconds, so a fat bell. Best not to dwell here. Always better instead to improve. Adding to competence. That’s what we like. At least that’s our opinion. Oops ….
- TUPPENCE? – Our opinions! We have them, like everyone. But that’s our recognized value of them. So we’re not that interested in them. Opinions that is. Best to stick with the facts. Unless we had tuppence for all the opinions of others we’ve heard since middle of last century. Then you’d have our attention. Or just pick up the phone and call +44 (0) _1234_63 77 97 or email
