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Example Copy - Investment Writing

Copy for Alternative Investment website with direct response

[copy, artwork, branding, website and marketing]

Did you know that 'Best-of-Breed' Antiques can generate 10-15% Capital Growth per Annum?

An outstanding way to protect wealth and continue to generate good returns, especially when equities and real estate are underperforming, is to diversify into Alternative Investments.

One such 'alternative' is the world of Decorative Arts and Antiques. Given that access to the best advice has traditionally been very restricted you might ask 'how do you enter the market' and 'who do you approach to acquire these items?'

When considering an investment in Decorative Arts and Antiques one must avoid the following 4 points:

  1. Going into the market without professional advice and careful instruction.
  2. Buying anything that is not from the top of the market. The middle market is volatile and can lose money.
  3. Buying at full retail prices.
  4. Buying at auction without expert guidance - the price only ever goes up! Therefore you pay top price against competition plus buyers premium commission.

So what do you do?

The answer is DAI - Decorative Art Investments, who work exclusively with XXXXXX, internationally known for his appearances as an expert on the television.

He sources the very "best-of-breed" Decorative Arts and Antiques for customers, so that you can use them in your home or store them, but either way achieve fantastic returns on your money. These investments are generally insulated from the peculiarities of the traditional financial markets because they are portable worldwide and are the best of their type.

  • Keep or store the items as a pure investment grade purchase and see some great returns.
  • Or, use them to decorate your home and get the true pleasure from 'best-of- breed' Decorative Arts and Antiques.

XXXXXX has UNIQUE and EXCLUSIVE resources via his extensive relationships with family estates and offices, collectors and their private collections. He can buy items that are not in the public domain and secure them at favourable and fair-to-all prices. DAI and XXXXXX will help you make good investments in Decorative Arts and Antiques using our following 'investment philosophy'.

Drawing upon a lifetime's worth of experience and contacts XXXXXX is at your service and will ensure access to the most professional advice.

Buying ONLY the best quality, highest grade and unique items of historical importance or similar calibre.

  • Accessing pre-market items.
  • Acquiring items that are thoroughly investigated and have detailed provenance.

With news of the Northern Rock and Bear Stearns debacles and equities, bonds and real estate markets looking very shaky, NOW is the perfect time to invest in a proven asset class that will help diversify your investment portfolio.

An investment that has low correlation to the stock market will certainly be of great interest to anyone wanting to protect wealth, spread risk, and achieve good additional returns in their portfolio.

We will arrange for you to meet XXXXXX, so that he can explain investment grade products and make suggestions on current suitable items. This meeting can be as brief as 20 minutes or longer to discuss in detail your personal requirements.

You can get started for as little as £5,000 by using specially researched silver, glassware and porcelain. Of course it is possible to spend upwards of six figures on the finest Antique Furniture and Decorative Arts, but we are always able to source to your exact requirements at a budget comfortable for you.

DAI are helping the worlds finest, rarest and most exclusive Decorative Arts and Antiques find new homes - as the facilitator between private clients looking for home furnishings with a built in investment value, or investors seeking diversification and the Independent Financial Advisers looking after these clients' financial interests. We do not contact private individuals directly, and only work with them upon approval from their IFA or financial intermediary.

The Market:

The decorative arts and antiques market has long provided a pleasurable way for many an investor to enjoy a piece of history whilst protecting wealth and even making a good return in the medium term. The ability to do this relies on two critical factors.

First is the knowledge of the market. Accurate, up-to-date and most important of all, experienced knowledge. This includes special attention to provenance, historical value, rarity, and aesthetical appeal.

Second is the ability to spot the trends in traded items in the market, to have witnessed the cycles of individual pieces or classes of items through a few full turns, and be able to predict with great accuracy the most appropriate time to buy and even more important, when not to buy.

There are many increases and decreases of individual prices that go into making up an index. But as the following graph shows, now is a great time to buy. The graphs show the ACC index compared to the FTSE100 index. The most important point to remember here is that this index includes the "general" market, and is NOT what we propose as investment grade items (see below for more specific items).

The charts that represent correlation show a rolling period. To summarize from observation of these graphs and the growth against the FTSE100 - the ACC shows a stronger correlation to equities when an equity bull market exists, because antiques and decorative art are ALSO providing good gains. It is when the volatile equity market turns bearish, that we show a negative correlation, as we ride out the equity storm with good performing assets. (To repeat again, this general market index is worst case - individually picked "best-of-breed" items will show a stronger performance.)

Typical Investors:

The discerning client with a place in their home for the "best-of-breed" decorative arts and antiques.

Many of our clients have a keen eye for the decoration of their homes. They have requirements for the furnishing of their property and choose to acquire the most aesthetically pleasing items for daily or occasional use coupled with an astute investment decision. Some clients choose a few key pieces and others choose to furnish the majority of their homes.

Of course finding the right look can be a challenge and isn't something to consider lightly. We can help you with this too - either with the general advice provided with the consideration of each individual piece, or we can provide full interior design services to ensure you achieve the desired look and functionality of your interior space.

The discerning investor purely seeking returns.

Other customers want to take advantage of the investment opportunity that best-of-breed decorative arts and antiques affords them. However, they may not have the desire nor available space to take delivery of the items. This does not present us a problem as many of our clients choose to store themselves in rooms or complexes outside their main residence, or choose to have us store their acquisitions for them. Of course our storage facilities are secure and fully insured, but regardless of their location, are lying in wait to generate great capital growth over the medium term. Five years is the absolute minimum advised, but 7-10 years is advisable (see our example table for comparison).

We have also negotiated a special arrangement with XXXXXX which guarantees your complete satisfaction and almost eliminates your risk. XXXXXX's sourcing skills and his business history with many distinguished family offices and estates, guarantees that items are bought and sold on your behalf at fair-to-all prices. However, so confident is he in his chosen field of expertise, that he can source beautiful pieces at the right investment value that he has agreed to special offer for clients introduced through DAI. If, for whatever reason, you need to liquidate your investment before the recommended holding period, then XXXXXX will buy back the goods at the price you bought them for, less fees and expenses. This is an offer unheard of in this industry but you must act now.

PLEASE READ CAREFULLY BEFORE RESPONDING...(to sales page).

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